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Mr. Nguyen Ngoc Thinh is not only the CEO of Tien Thinh Manufacturing – Service – Trading Co., Ltd., but also a leader who has guided a Vietnamese enterprise step by step into the global supply chain. Under his leadership, Tien Thinh has gradually established its presence in the global supply chain, becoming a trusted partner of leading multinational corporations such as Canon, Samsung, LG, Bosch, and Toyota.
Tien Thinh started as a small family-owned business specializing in the production of electrical and electronic products for the domestic market. When taking over the company in 2007, Mr. Nguyen Ngoc Thinh quickly recognized the strong potential of the supporting industry, particularly the growing demand for enamelled metal wires used in motors, home appliances, and industrial manufacturing.

Instead of maintaining the traditional business model, he made a strategic shift by investing in modern machinery, improving production processes, and building a highly skilled workforce. This decisive transformation became a turning point, enabling Tien Thinh to gradually access and integrate into the global supply chain.
Tien Thinh’s key product portfolio includes enamelled copper wire, enamelled aluminum wire, LITZ wire, and USTC wire, all of which meet the stringent technical standards of international markets.
According to Mr. Nguyen Ngoc Thinh, to become a “link” in the global supply chain, enterprises must meet three core criteria:
Globally competitive pricing
High and consistent product quality
An effective corporate governance system
He believes that only a limited number of Vietnamese enterprises can simultaneously fulfill all three requirements. Therefore, in the early stages, Tien Thinh accepted short-term profit sacrifices, focusing on investments in manufacturing technology, management systems, and product quality to meet the demanding expectations of international customers.

This long-term commitment and strategic consistency have enabled Tien Thinh to steadily strengthen its capabilities, build credibility, and become a reliable partner within the supply chains of multinational corporations.
To become a partner of major global corporations, Tien Thinh focuses on three strategic pillars:
✔ Internationally Certified Quality
Products are manufactured in compliance with standards such as ISO, IATF, UL, JIS, IEC, and RoHS, meeting the technical requirements of FDI customers.
✔ Investment in Technology and Manufacturing Processes
The company continuously invests in advanced machinery and automated production lines to enhance stability, reduce defects, and optimize production costs.
✔ Global-Standard Corporate Governance
Tien Thinh adopts modern, transparent, and flexible management practices to quickly adapt to the requirements of international supply chains.
As a result, Tien Thinh has gradually become a trusted supplier within the supply networks of many leading domestic and international enterprises.
According to Mr. Nguyen Ngoc Thinh, participating in the global supply chain is not only a growth objective but also a key driver for Vietnamese enterprises to strengthen internal capabilities, master advanced technologies, and build sustainable brands.
In the coming period, Tien Thinh will continue expanding its production capacity and developing high-quality magnet wire products, targeting international markets such as Japan, South Korea, China, and other developed countries.
The journey of Entrepreneur Nguyen Ngoc Thinh and Tien Thinh Company stands as a clear testament to the capability of Vietnamese enterprises to participate in the global supply chain, contributing to the enhanced position of Vietnam’s supporting industry on the global map.
Source: INVESTMENT NEWSPAPER
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